Inform better with Digital Signage
How customers learn and navigate using digital signage
Now as shoppers trickle back onto the high street after lockdowns, many physical retailers are using the latest digital signage to draw consumers back into their stores and away from online-only shopping. Digital display allows retailers to roll out new advertisement and promotional campaigns immediately to every store, without the costs and effort required to produce, deliver and install traditional printed point of sale and display material. Sales announcements, infomercials and videos, animations and directional signage can make any physical retail environment more inviting. Interactive displays can help customers to choose products and find information, for in-store gaming and sign- ups for email subscriptions, and, in larger shopping centres and stores, with interactive maps and product directories.
Digital signage is being adopted rapidly in a variety of environments. In bricks & mortar stores of varying scales and in urban centres, it’s coming into its own as an engaging method of transmitting news and information in real time. Digital signage refers to display technologies, including screens and signs, used to show ads, messages, alerts and other information. In-store, LED walls and video displays play videos, and showmenus, marketing slogans and digital images. Holographic signage, with three-dimensional displays that also have soundtrack and voice-over capabilities, is becoming more widespread. Eye-catching and highly branded displays have always been must-haves to enhance in- store marketing.
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of U.K retailers believe digital signage creates significant brand awareness. 10
Digital signage reduces perceived waiting times at checkout by as much as 35%. 11
Digital signage adds an upswing in overall sales volume by 32%. 12
Digital signage enhances spaces
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10, 11, 12 Digital Signage Today
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