Upgrade CX with In-storeWiFi
It’s not only promotions that can be targeted. Advertising can be adjusted to ensure maximum effectiveness by reflecting the customer’s past shopping habits. A strong Wi-Fi signal also allows
How in-storeWi-Fi delivers smart analytics and connectivity
Physical stores are finding newmethods to improve the in-store customer experience. Whilst ‘In-Store Wi-Fi’ hardly sounds revolutionary, it is unbeatable for gathering shopping-related data and customer metrics packed with insights – assuming that customers choose to use the store providedWi-Fi network. That’s much more likely when retailers offer a strong, stable connection that handles many users easily. It’s not just about excellent speeds. Customers need to feel their information is safe, and to know that the retailer is complying with GDPR and other local regulations. Without partnering with an expert who understands these regulations, retailers risk fines and other legal ramifications for not handling customer data correctly. Used well, in-store Wi-Fi can detect returning customers and immediately offer them promotional deals that previously- collected data shows will interest them. In this system returning customers benefit from the technology provided in-store, and the store benefits too.
retailers to provide a more intuitive and enjoyable in-
store experience. For instance, interactive store maps provided in real time can show customers how to find the products they’re looking for and flag things that might also interest them. Customers get to what they want quickly, without having to find someone to ask, and employees become more efficient by focusing on their main tasks in-store.
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In-Store WiFi for better customer experiences
of consumers in the United Kingdom still prefer to shop in-store if possible. 9
www.chinatelecomeurope.com
13
9 ONS
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