Bringing new life to in-person shopping using digital means
In the United States, retailers such as Walmart and Target have already installed QR code payment systems in store, allowing instant cashless payment for our increasingly cashless society. Self-service checkouts have been a familiar feature in most supermarkets for over a decade, although the customer still has to manually scan their items. Now, retailers are innovating to make the experience even more convenient. Amazon Dash Cart automatically detects exactly which items have been placed in the shopping cart using a system of sensors, cameras and computer vision algorithms. When the customer leaves the store, their linked payment information automatically deducts the price of the goods – with no need to queue at any stage of their visit.
Instead, smart retailers are discovering new ways for their customers to experience their brand in person, with the help of technological augmentation. As well as reinvigorating their stores, this is improving the profitability of their physical locations and keeping them competitive in a world increasingly dominated by online sales. One example is the increasing use of in-store QR codes. Now that almost every consumer has a smartphone with them at all times, scanning QR codes are a quick, easy and fun way to provide detailed product information, offer discount coupons and share customer support information.
In-Store QR codes enhance the customer in-store experience
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