Introduction
The retail industry has undergone major changes in recent years, but none more significant than those driven by the changes in consumer behaviour that have been accelerated by the COVID-19 pandemic. Retailers are taking advantage of the latest technological advances to find new ways to attract customers and to keep pace with their competitors, and their customers’ expectations. Despite the move to seamless online and offline ‘Omnichannel’ engagement, analysts still regard traditional bricks & mortar stores as the primary way for retailers to attract customers. How can firms increase efficiency and reduce overheads to keep their physical operations competitive and profitable?
To target their customers effectively, especially through digital marketing, retailers need to collect information that goes beyond publicly accessible demographic data. They also need to understand their customers’ shopping habits, including their responsiveness to promotional offers to understand the customer experience (CX). How can retailers gather this essential data effectively and legally? Regardless of whether they are small, medium or large-scale multinationals, retailers are addressing their challenges
using the latest technologies. From enhancing their customers’ in-store
experience, to collecting valuable customer data. And from optimising their sales process to increasing efficiency and reducing costs in their supply chains. How can you put those technologies to work in your business?
New technologies that are revolutionising retail:
Drones and Robots: Both in-store and in warehouses
In-Store Wi-Fi: To improve customer experience and analytics
Digital Signage: 3D signage, smart mirrors
VR&AR: For an enhanced visualisation experience
Retail Chatbots: To provide automated, enhanced customer support
New technologies are revolutionising retail
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