2021 Retail Industry Guide

SD-WAN and branch connectivity

How China Telecom (Europe) made sure purchases were prioritised

A world-famous retailer was struggling to access applications and services from AWS, Microsoft and Azure in their HQ and branch offices in China. They had already partnered with a service provider, but were suffering from poor latency, data packet losses and were unable to optimise their traffic usage effectively. With all the retailer’s platforms running on the same network, there was no prioritisation between a customer purchasing goods or streaming a video on their website. They needed to be able to prioritise traffic in real time so that purchases would always take precedence. The retailer required managed broadband and SD-WAN that could be deployed quickly, so they could improve their service and monitor the network in real time. As they operate in the Chinese market it was vital their partner could ensure they complied with the complex rules and regulations for multinational firms.

China Telecom (Europe) (CTE) stood out as an ideal partner. CTE built a private data tunnel for the retailer and thanks to China Telecom’s dedicated global backbone networks, the retailer was able to:

Reduce their average latency by two thirds

Reduce jitter/packet loss to near zero Monitor their network data in real time and prioritise the traffic accordingly Reduce IT overheads significantly as network problems could be solved remotely SD-WAN from CTE is a high quality and reliable solution for a business needing to connect with multiple branches and customers, especially in the China and APAC region.

CTE solutions ensured optimal traffic prioritisation

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