2021 Retail Industry Guide

Enable anytime, anywhere Retail Chatbots

How AI Chatbots are supporting customer interactions 24/7

That reduces the number of customer enquiries that need to be escalated to human customer support agents, which allows for better delegation and reduced costs, and gives the real life agent more time to resolve the trickiest issues. Queries such as returns and refund statuses can be handled by AI chatbots with ease, and they can also be programmed to provide offers or relevant post-sales information automatically to upsell or cross-sell to the customer. The benefits are clear. Retailers chatbots free up staff, provide always-on customer service and communicate across multiple platforms including WhatsApp, WeChat, Facebook messenger and more. And, when used with analytical tools, they can be an invaluable source of customer insight.

Retailers are getting used to dealing with customers who expect instantaneous responses, 24/7. Waiting for a reply to an email or holding patiently on customer service hotlines is no longer enough for impatient, “want-it-now” consumers. To provide the level and speed of support their loyal customers demand, retailers are introducing Artificial Intelligence into their support mechanisms to resolve issues and answer questions within seconds. AI conversational capabilities are enhancing customers’ retail experiences across many sectors. AI chatbots using platforms such as WhatsApp can handle increasingly complex queries.

Global Retail spend on AI technologies will reach $7.3bn by 2022. 15

AI Chatbots are evolving into more complex queries

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