Greater use of e-commerce platforms
Shopify, one of the largest e-commerce platforms, allows retailers to begin operations with fees as low as 29 USD a month. Social media platforms such as Facebook allow people and businesses to use their existing profiles to sell and resell goods and services, simplifying the experience of starting a new business. With many barriers to entry lowered or removed, modern retailers find themselves seeking new ways to stand out in an over-saturated and hyper- competitive market.
E-commerce platforms are becoming more sophisticated and better integrated with other solutions and niche platforms. It’s no longer necessary for an online retailer to design their own website and shopping platform from scratch (or hire an expert), and a difficult and costly barrier to entry has been removed. A myriad of ‘E-Commerce Shopping Platforms’, purchased as subscription products, allow retailers to get their stores up and running online quickly and easily. These platforms can merge the logistics of the retailer’s online and offline presences and manage products, inventory, payments and shipping.
E-commerce platforms are becoming an established supplement to store-based retailing
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